Recently, the Vietnam Advertising Association had a meeting with members and businesses operating in the advertising field in Hanoi City to listen to difficulties, give suggestions and come up with solutions to overcome difficulties. difficulties for the Advertising industry.
Mr. Nguyen Truong Son – Chairman of the Vietnam Advertising Association chaired the meeting with members and businesses operating in the Advertising industry in the Capital.
At the meeting with members, Mr. Nguyen Truong Son – Chairman of the Vietnam Advertising Association, said: In recent years, the Vietnamese Advertising industry has made important contributions in propagating the policies of Vietnam Advertising Association. policies of the Party and State, accompanying and promoting political, social and cultural events, contributing to the development of the country. The advertising industry also helps businesses promote trade and promote products, helping the economy grow.
According to the direction of the Government, the Ministry of Culture, Sports and Tourism, and the Ministry of Information and Communications, the Vietnamese Advertising industry is also actively soliciting comments to adjust the Vietnamese Advertising Law to suit the pace. market development.
“When the Government has a policy of amending the law, regardless of management agencies, they will conduct a review of the existing things and management processes to make sure the law is consistent with reality. The Vietnam Advertising Association is a unit that brings together many businesses operating in the field of Advertising and needs to have meetings and seminars to get opinions on amending the Advertising Law. In the spirit of listening to the opinions of members and businesses so that the association can have recommendations and solutions to overcome difficulties and protect the legitimate interests of members and businesses” – Mr. Nguyen Truong Son, Chairman Vietnam Advertising Association emphasized.
At the meeting, many members and businesses operating in the field of advertising activities in the capital city of Hanoi sent to the Vietnam Advertising Association the difficulties and problems they encountered. From there, we propose solutions to overcome difficulties for members and businesses operating in the advertising industry in the capital.
According to representatives of advertising businesses, through press information, the Chairman of the Hanoi People’s Committee has issued a document assigning the Director of the Department of Culture and Sports to direct the inspection and clarification of newspaper information and review the entire report. set of outdoor advertising activities in the City.
“We believe that the press information is somewhat inaccurate and does not fully reflect the difficulties and problems of businesses, easily causing unfortunate misunderstandings for public opinion and management agencies. with advertising businesses in Hanoi” – said representatives of advertising businesses.
At the meeting, many advertising businesses in the capital shared the difficulties they encountered.
Also in the petition stated: Currently in Hanoi City there are about 800 businesses operating advertising activities. Every year, the reception of advertising product notification dossiers of the Hanoi Department of Culture and Sports is publicized on the Department’s electronic information portal.
“During the implementation process, 100% of business applications were answered on time, with no late applications, creating favorable conditions for organizations and individuals in advertising activities. Licensed billboard and billboard systems have contributed to creating a civilized, clean and beautiful appearance of the City and contribute a significant part to the City budget,” the petition stated.
After 3 years of the impact of the Covid-19 pandemic, the entire life of businesses, especially businesses operating in the outdoor advertising industry, has also been disrupted. “After the Covid-19 pandemic, advertising businesses have no revenue or insufficient revenue because customers stop contracts and cut advertising budgets. Meanwhile, businesses still have to shoulder a series of large sums of money such as rental costs, maintaining property systems, maintaining personnel and always fully fulfilling their obligations to the State,” said the representative. shared businesses.
Despite facing many difficulties, advertising businesses always contribute to socio-political tasks when requested by the City. “Every year, businesses have supported the City in political propaganda work such as: propagating information related to the Party and State’s operating policies; propagate major holidays and anniversaries of the year; promote media activities of the City’s major events (SEA Games 31, art events associated with holidays…); Propagating the beauty of culture and history – Thang Long Hanoi”.
In addition to positive contributions, in recent times, illegal advertising has become quite common, causing public concern. “Most legitimate businesses never want to violate the law. But in a period of economic crisis where investment costs are increasingly high, businesses that want to boost their business encounter many problems because the legal documents still have shortcomings and are slow to be resolved, so they have to find a way. overcome barriers to meet customer requirements and maintain business existence” – business representatives said.
According to businesses, although the City People’s Committee and Hanoi Department of Culture and Sports have issued many strong directive documents to correct violations and put advertising activities in order, advertising businesses See there are still some shortcomings.
Specifically, advertising businesses have not had access to the Advertising Planning issued by the City People’s Committee under Decision No. 1997/QD-UBND from April 23, 2018 “On the approval of local outdoor advertising planning.” Hanoi City until 2020, with plans until 2050″.
Therefore, even the billboards in the planning sometimes cannot ask for an extension to notify the advertising product content, making it even more difficult to get new positions, leaving businesses confused and not knowing which direction to go.
In addition, the overlap between decisions and decrees causes difficulties and obstacles not only for advertising businesses, but also makes it difficult for the approval of advertising planning of the entire Hanoi city. This not only makes it difficult for the Department of Culture and Sports to manage advertising, making it difficult for businesses to apply for extension of advertising content, but also causes confusion for customers who want to advertise. fox.
On the other hand, the transfer of public land management rights between departments and agencies lacks consistency, leading to a situation where previously legal billboards existed but land lease contracts cannot currently be signed. This not only causes a loss of revenue for the City’s budget, but also makes it difficult for businesses to change their advertising form to be more beautiful and modern in accordance with the trend of digital transformation in the advertising industry.
Mr. Nguyen Truong Son – Chairman of the Vietnam Advertising Association, said: After listening to the difficulties of members and businesses operating in the field of Advertising in the Capital, the Vietnam Advertising Association An official dispatch was sent to the Hanoi People’s Committee and the Hanoi Department of Culture and Sports with proposals to remove difficulties for members and businesses operating advertising in Hanoi.
