FORECAST FOR OUTDOOR (OOH) ADVERTISING IN Q4 2025
The forecast for OOH advertising by the end of 2025 indicates a strong growth market, particularly in Vietnam, with OOH spending projected to reach US$97.6 million. Key trends include the explosion of digital outdoor advertising (DOOH) thanks to LED screen technology, mobile integration, content personalization and performance measurement, along with maximizing prime locations and creative interactive campaigns that capture consumer attention on a large scale.
Outdoor advertising (OOH) in Vietnam in Q4 2025 will continue to see strong growth, especially in the Digital Out-of-Home (DOOH) segment, focusing on large LED screens, interactive experiences such as AR/VR, and data personalization through Programmatic OOH. Businesses need to focus on creative, interactive solutions to attract consumers, while strictly adhering to legal regulations regarding the size, location, and construction permits for advertising structures.
Main Trends
- The explosion of DOOH:
LED screens in shopping malls, airports, and on the streets will account for a large share of the OOH market, with interactive technologies such as AR/VR integrated to create unique experiences.
- Interaction and experience:
Advertising will become more emotionally engaging, triggering two-way interaction and creating captivating experiences for consumers.
- Personalization and optimization:
Programmatic OOH will enable powerful message personalization and data-driven spending optimization, giving businesses maximum control over campaign effectiveness.
- Content creation:
Advertising is no longer limited to static billboards or LED displays; it has diversified into unique forms and content with the potential to go viral across various channels.
- Reaching consumers through multiple channels:
OOH campaigns will integrate online and offline elements, leveraging the popularity of smartphones and consumers’ demand for digital experiences.
