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The Congress of the Hanoi Advertising Association for the second term took place on January 11, 2023, and elected the Executive Board for the term 2022-2027, consisting of 9 members, Mr. Tran Anh Tuan assumed
By using outdoor advertising media, brands can reap tremendous communication effects. 1. EFFICIENCY OF OUTDOOR ADVERTISING IN BRAND BUILDING Outdoor advertising is the ideal communication channel to create brand awareness among consumers. The powerful impact
After years of upheaval because of Covid-19, 2023 is predicted to be the year when outdoor advertising regains its “throne” with many leaps and bounds. Here are 6 development trends of the OOH advertising industry
