By using outdoor advertising media, brands can reap tremendous communication effects.
1. EFFICIENCY OF OUTDOOR ADVERTISING IN BRAND BUILDING
Outdoor advertising is the ideal communication channel to create brand awareness among consumers. The powerful impact of outdoor advertising ensures that brand awareness will increase over time.
2. EFFICIENCY OF OUTDOOR ADVERTISING IN ATTENTION OF CONSUMERS
Through the large size of the visual and vivid expressions, outdoor advertising attracts attention and influences consumers in a strong way. As a standalone format that does not compete with other ads, nor does other advertising channels.
3. OUTDOOR ADVERTISING IS A COMMUNICATION CHANNEL TO GO TO THE PEOPLE
As other media will be more fragmented, advertisers are increasingly turning to outdoor media, where they can target a broader demographic.
4. EFFICIENCY OF OUTDOOR ADVERTISING IN ACCESSING TARGET CUSTOMERS
Environment and lifestyle can play a bigger role when targeting an appropriate audience. The location, type and frequency of your outdoor advertising allows you to define a specific demographic, and outdoor advertising media are the perfect vehicle to achieve this.
5. OUTDOOR ADVERTISING TO BUILD SUSTAINABLE AWARENESS FOR CONSUMERS
Outdoor media provides a continuous presence 24 hours a day, 7 days a week, and reaches audiences that are hard to find with other media. As a result, an effective outdoor advertising campaign can achieve sustained levels of awareness through other advertising channels.
In fact, recent research commissioned by the Outdoor Association Media in Australia has highlighted that outdoor advertising generates high recall.
Research shows that: When an outdoor campaign ends, 36% of people can recall the ad. Six weeks later, awareness was still high at 35%. By comparison with TV commercials, the effectiveness of remembering decreased significantly after 2 weeks after the end of the campaign.
6. EFFICIENCY OF OUTDOOR ADVERTISING EFFICIENCY EFFECTS
When used in an integrated campaign, OOH improves return on investment when combined with other media. Effectiveness maintains awareness as other activities grow, reinforces brand messages closer to point-of-purchase and cost-effectiveness to consumers among different media.
7. OUTDOOR ADVERTISING CONTINUOUSLY MAKES STRONG Impressions
High frequency is a fundamental strength of outdoor advertising. Repeating over and over ensures that a brand and message are remembered.
Above are the 7 effects of outdoor advertising that our company has realized through many years of experience in this field. But to achieve the above advertising effect, you need to cooperate with a professional and reputable service provider like us.