On August 16, the Hanoi People’s Committee held a dialogue conference to remove difficulties and obstacles for businesses investing and operating in the cultural and social fields. The conference was attended by more than 100 businesses from many fields. Among them, 10 businesses belong to the Hanoi Advertising Association.
Many issues related to advertising activities were discussed. In particular, opinions mainly focused on removing obstacles related to outdoor advertising activities.
At the seminar, Mr. Tran Anh Tuan – Chairman of the Hanoi Advertising Association said that advertising businesses are currently facing some difficulties in implementing advertising planning according to Decision No. 1997/QD UBND.
Firstly, difficulties in applying for conversion of land use purposes to erect outdoor advertising billboards.
Chairman of the Hanoi Advertising Association. Hanoi stated that in reality, the locations for advertising billboards have been approved by the People’s Council and the Chairman of the Hanoi People’s Committee in the 1997 planning. However, when advertising businesses carry out related paperwork, the authorities still require them to change the land use purpose, causing congestion and making it impossible because the land area granted to build 01 advertising billboard is very small, only < 15m2 of people’s rice fields.
Second, the difficulty in applying for a license to build advertising billboards.
The Chairman of the Hanoi Advertising Association said that the procedures for granting construction permits for advertising billboards are currently decentralized by the Department of Construction to districts according to regulations, but the implementation instructions are not specific and detailed. This has caused many difficulties for businesses when applying for licenses.
“Due to the above difficulties, in the past 5 years, no new outdoor billboards have been built along national highways and expressways in districts of Hanoi” – the Chairman of the Hanoi Advertising Association emphasized.
In light of this situation, the Chairman of the Hanoi Advertising Association proposed that, while waiting for the amendment of the Advertising Law to be completed, the Hanoi People’s Committee could create conditions to remove some difficulties in implementing advertising planning according to Decision No. 1997/QD UBND.
Regarding outdoor advertising activities, the implementation of the procedure for notifying advertising products on freestanding billboards has been suspended since 2021, causing many difficulties for advertising businesses. In order to create favorable conditions for businesses in the advertising sector, the Chairman of the Hanoi Advertising Association proposed that the Hanoi People’s Committee continue to allow the procedure for receiving dossiers for notifying advertising products on freestanding billboards.
